The Biggest Mistake My Friend Made When Publishing His Ebook
July 9, 2008
Imagine publishing an ebook only to learn that you’re making no
sales, no traffic to your website and no profits.
How depressing will that be…
A while ago my friend, just finished writing and
publishing his new ebook called “How To Be A Good
Retail Worker”. He has no problems with writing an ebook.
He knew how to write, he knew how to organize his
work into a structured way. But he had one problem -
He couldn’t sell it in the end! Why? Because he failed
to see how big the demand was for information on Retail working work.
He didn’t research before he published his finished ebook. He lost hope and
didn’t have any confidence anymore. He was assuming people
will buy his book and he was hoping that a lot of people were
looking for information about this subject. He failed miserably!
To be frank, without doing your “research” you’ll go no where
with your ebook venture. You’ll be brain dead and you’ll
be like a blind man going no where but the wall in front of him.
Without researching before hand you’ll:
- Waste a lot of your time (and time = money).
- End up having no hope and momentum.
- Wonder if you’re ebook will ever sell or not.
- You’ll need to guess and hope a lot. Hope, hope & hope.
Most people fail to do their research FIRST before they write
their ebook because they think that it will sell good. They
hope in wonders that it’ll sell like the best ebook anyone
has seen. They think that they’ll “get rich overnight”.
Listen, just because you’ve got good knowledge about a certain
topic, it doesn’t mean that it will sell! (Sorry if you
studied ten years on that subject)
To check and see how many people are actually looking for that
topic, search that topic in your favourite search engine
such as Yahoo.com. Just for an example you can search a
topic about “How to make money”. You’ll literally get over
3.7 billion results. Do you think that this “product”
will even sell? Look at the competition it has. The
business sector makes up most of the population of all
subjects.
So my point here is that you need to create a product that
either no one has or create a product better than your
competitors. You can create an ebook based on a niche
market.
If you do your research on the topic of your ebook, you’ll
benefit immensely because:
- You’ll know your competition & how large it is before hand.
- You’ll know if people will even buy your ebook.
- You’ll know how much to sell it for because you can
compare prices with your competitors.
- It’ll save you a massive amount of time.
- You’ll have more confidence in writing the ebook because
you’re absolutely certain that it will be a “winning product”.
There are many tools and resources that offer you to research
hot markets.
Three tools I personally use to find hot markets include:
- Keyword suggestion tools – Such as Overture’s keyword
suggestion tool.
- Hidden tools that not many people make use of –
If you want to find very niche markets try looking at Ebay’s
categories such as Books & Comics > Business > Ebooks.
One other “hidden” tool that not many people us is eBay’s “Pulse”.
This tool will show you the top 10 keywords
searched on ebay. You will find this tool on the homepage,
called “eBay Pulse”.
- Forums – Take a look at the forum that relates to your
topic. If your subject has something to do with weight
loss then search “weight loss forums” in your search
engine. You’ll find a lot of people posting their
questions and problems.
- Surveys & Questionaries - If you have an opt-in list why
don’t you survey your list about the topic? Ask them what
is the biggest problem in __________.
The biggest tip I can give you is to take baby steps. Get
those “small ideas” that you had a long time ago and work
on that first. So then you can make “achievable goals” not
a huge project which would take a lot of time and money.
So if you really want to learn how to sell and profit from y
our ebooks and I’m stressing this out – It is highly
imperative, important & crucial that you do your research
of your market FIRST before you even type/write a single
letter or word on your text editor/notepad. You’ll then
cut the guess work.
Visit Aurelius Tjin's Official Profits Blog at:
http://www.UnstoppableInternetMarketing.com
7 Ways To Generate Free Traffic To Your Website
June 26, 2008.
Generating free traffic is not always the impossible
feat that it is made out to be. In fact, there are
many different ways in which you can generate free
traffic. Some are better than others; and some are
especially effective in some niches, but not in
others. Below, I've listed seven such methods:
1. Write articles and submit them to directories.
Include a link in your resource box that points to
your site. This will generate traffic and click
throughs long after you publish it.
2. Add “keyword” pages to your site. You can do this
by writing articles that are focused around a certain
keyword and then simply uploading them to your site.
When your site is indexed by the search engines,
traffic will pick up for those keywords.
3. Begin finding link partners and exchanging links.
This will not only get you direct click through
traffic from other sites, but it will also get you
search engine traffic once those sites are indexed and
your site is given credit for the inbound links.
4. Create a high-quality flash video or real life
video; add it to a page on your site. Post that video
on You Tube, Break.com, and on all social bookmarking
sites, such as http://del.icio.us, and
http://www.technorati.com. If your video is
exceptionally funny or interesting, people will begin
to circulate your video around the Internet. Remember
to include the URL of your site in the video, so
viewers can figure out how to find your products.
5. Create a free report on a specific subject related
to your business. In that report, include a link to
your site (preferably a newsletter opt-in form) every
few pages. Take that report and give it away for free
to every site owner in your niche. If you have a link
to one of your products in that report, allow the site
owner to rebrand it. That will make him much more
likely to redistribute it.
6. Post regularly on forums related to your site.
This is perhaps the easiest and quickest way to
generate traffic. All it entails is creating an
account on several good forums, making useful and
interesting posts, and then including a signature file
that allows readers to click through to your site.
7. Post free ads in places that actually get traffic.
Using “free ad forums” may be a waste of time in many
instances; however, bulletin boards that get traffic,
but allow free advertisement, may be a good place to
look.
If your current advertising budget is higher than
you'd like, you should consider using free advertising.
Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com
Top 10 Tips For Using Pay Per Click Ads
May 23, 2008.
Pay-per-click advertising has completely
revolutionized how advertising is done over the
Internet. No longer must advertisers purchase banners
or text link ads on sites for a flat rate per month,
but with virtually no guaranteed results (not even a
guarantee of a click); instead, they can purchase “pay
per click” advertising through a massive contextual ad
server service, such as Google Adwords.
Now, with this new ability to advertise effectively
comes several responsibilities: in order to use it
correctly, you must understand how it works. You can't
simply purchase the top right corner of a site for a
flat rate per month. Below, I've included 10 important
tips for PPC advertising:
1. Actually browse through sites that serve your
advertisements. Eliminate those that are low quality
or that are likely to inflate the price of advertising
by giving you too many clicks per 1000 views.
2. Remember to always determine whether or not it is
cost effective to advertise on contextual ad networks;
or whether you should restrict your pay-per-click
advertisements to the search engine itself.
3. Use “day parting” features to determine when your
advertisements will and wont be shown. If, for
instance, you find that at certain times during the
day, you get a lot of clicks, but none are serious
buyers, you may want to remove your days from that
period of time.
4. Use the statistics program on whichever pay-per-
click advertising program you are using to determine
the effectiveness of ads. If ads are not effective (or
are too effective), replace them with something else.
5. Test and refine your ads until you have the best
possible advertisement (i.e. one that pulls visitors,
but not visitors that don't buy).
6. Determine how many clicks you can afford to pay for
per sale. You should be able to mathematically
determine the optimal price per click.
7. Use Google Adword's keyword tool feature to search
for additional keywords to use in your campaigns. The
more you have, the more traffic you will pull.
8. Remember to segment each campaign into a list of
keywords and an advertisement that matches that list.
The smaller the list of keywords, the more narrowly
focused the advertisement can be, making it more
effective
9. Remove keywords from your campaigns that are not
cost effective. Many keywords will pull searches, but
will end up decreasing your click through rate or not
converting to sales after someone clicks through.
10. Use negative keywords to prevent freebie seekers
from running up your click through count. For
instance, get rid of keywords like “free” and “cheap,”
unless your product is free or cheap.
Follow each of these ten tips carefully and you will
find that using pay per click advertising isn't as
hard as it may seem initially.
Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com
How To Rake Huge Amounts of Cash Creating a Viral Mechanism 2
May 7, 2008.
Creating a viral mechanism that will boost and increase your website’s popularity and conversion rates is as easy as 1, 2, 3. It all depends on you doing the right thing. When I mean easy, it does not mean you won’t work at all; you will have to do some work by yourself. But it is an easily predictable pattern of action.
The easiest way to do this is write a report that is based on something relevant. Then go ahead and tie it to your product and services that you intend to market or sell. If you do not have a product, you can sell someone else’s for a part of the sales. Writing a report is not so hard. All you need to know is how to solve people’s problems. The most important step here is gathering information on what you either perceive or know to be important to the people you want to sell the product to.
To determine what is relevant and needed, send an email to your list –if you have any- asking them to send you their most important questions.
Usually, an email stating ten most important questions delivered within a day does the magic. If you do not have a list, you might try asking that in the forums.
A word about forum posting: Don’t post your links in the forums. It could get you banned. If you ask people to tell their questions, they will be willing to tell you. Then you can go ahead and write a 5-10 paged report or whatever amount of pages will suffice. While writing the report, ensure your products and services are well inserted in to the report.
Be sure to answer the most important ones; usually, you can identify these from among the tons of emails you might get or replies in the forum. I remember trying this exact same technique on a very popular forum and it became a sticky post in just 2 days.
That’s to show how many people are interested in someone getting their problems solved. After that, go ahead and send them an email reminding them of the questions you asked them the previous week. Then tell them the answers to the questions have been provided and can be downloaded at a certain location –in this case, your website or a one-paged site you set up for it- and can be had for just a single favor they could do for you.
You could then go ahead to tell them that to get it, they should just refer three of their friends. Because this is something they really crave, they’ll willingly do that for you. Imagine the exponential effect it will have on your marketing. One telling three, three telling nine, nine telling twenty seven, twenty seven telling eighty one and so on.
If on the other hand, you got the questions using online forums and message boards, you can go back there and post a reply to the questions, telling them they can find answers to their questions via a report. Also state the fact the report is filled with all of the answers.
You can list the questions and their answers with their various pages. This will incite them to get to the page you put up for that single purpose and before you know it, you have a lot of traffic to your website which becomes popular by this single method.
After you have finished, you can go ahead and replicate the same method with other products in different niches you might want to dabble into.
Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com
How To Rake In Huge Amount of Cash Creating a Viral Mechanism 1
April 30, 2008.
Ever heard of the virus whether in man or on the computer? The most popular one we all know is the HIV virus which is a very potent virus that can wipe away a 6 ft 5” man in just 6 months if he isn’t using his drugs.
While this seems to be pretty fast, imagine the Ebola virus. If one catches it, he’s dead in just one week; at the most two weeks and you know the thing about Ebola is that it’s incurable. Why does the virus have such ability to wipe away a whole populace within just a few days, it is because of its ability to proliferate rapidly and spread faster than even wildfire.
What does this have to do with marketing online or offline? This is where we are going. Imagine creating these same results but in his case, you are not transmitting a virus. You are spreading word about your report, product or services and it is following the viral mechanism.
This is what is known as Viral Marketing. It is a method of marketing that is highly productive as long as you are offering high quality content. Imagine creating a viral mechanism that is unstoppable and keeps spreading like wildfire? You can achieve this if you know what to do and how to go about it. There are a few ways you could easily do this and we’ll start with it in this lesson.
Using a tell-a-friend script. If you have visited any website recently that is constantly updated, you will find that it will have a script on the page that either says “send this to a friend”, “tell a friend about this page”, or “tell a friend about this website and get …”. This is abundant all over the internet.
The idea behind this single script is to increase the awareness of a product, website or service all over the internet and in the real world. For example let’s say you found this really nice material on reducing labour pains during birth and has a friend who is pregnant, it is only natural that you would want to send her that material to read.
Online, all you have to do is enter her email address and voila she gets it in her inbox. After which you might now call her to either check out the website or her email. If she’s got a group for pregnant women, she could refer them to the site or send the material to them through an email.
Now you see what happened. “A” saw the material and liked it and felt ”B” who in turn felt 14 people would really like it too and so on and so forth. The bottom line is you have created through one person, a mechanism that grows geometrically or exponentially depending on which angle you are looking at it from.
Using a tell-a-friend script is one of the best ways you can create this effect. To get a very good tell-a-friend script, you can use your search engine to check for some using the keywords “free tell-a-friend scripts”, get a programmer to create a simple script for you for under $100 or Mike filsaime’s Viral friend Generator which can be found at www.ViralFriendPower.com .
Remember today’s lesson: Create a viral mechanism using tell-a-friend scripts.
Check out http://www.unstoppableresults.com to see a tell-a-friend form in action.
Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com
Copywriting- How To Write Powerful Sales Headline
April 28, 2008.
The most important part of any sales letter is the
sales headline. You can have the best testimonials,
the best income statements, and the best sales copy
known to man, but none of this will matter if visitors
aren't convinced and intrigued by your headline; and
simply click off of your sales letter, instead of
reading on to learn more.
For this reason, it is absolutely imperative that you
learn how to write powerful sales headlines if you
want to round out a powerful sales letter.
So what does a powerful sales headline include?
A powerful sales headline must include a number of
different “psychological triggers.” These are words
that have been proven time and time again to stir up
emotion by triggering some widely-attached connotation
to a word or phrase. “Free,” “shocking,”
“scientifically proven,” “powerful,” and “secret” are
all examples of psychological triggers. Including at
least a few in your headline will catch readers' eyes,
even if they're only skimming initially.
Now, in addition to including psychological triggers,
you will want to make sure that you have some type of
interesting conceptual hook in your sales headline.
For instance, if there is some specific feature of
your product that no other sellers in your market
offer, you will want to make sure that you work that
into your headline.
You will also want to find some way you can intrigue
people into reading more, even beyond conveying a
point of interest, couched in psychological triggers.
For instance, you may want to say something mysterious
or make some bold claim. This will bait people to read
more, if only to find out if you're serious or gimmicky.
Remember, too, to keep in mind that your headline
will need to match up with the rest of your sales
letter. Don't simply make a claim in your sales
headline and then slowly diminish it over the course
of your sales letter. Instead, find some way in which
you can make a powerful headline that matches up with
the content that is about to follow. One way in which
you can do this is to setup a pyramidal structure for
your sales letter. Start off with your most powerful
point in your headline – and then slowly scale down,
including points that are of less interest. Those who
have the least resistance to buying will purchase
instantly; those who have more resistance will
probably need to go through all of the points.
Last, when writing powerful headlines, always
remember to test before launches to determine which
headline works best. You can do this by creating two
sales pages and testing the conversion rate with a pay
per click campaign. Remember to only change one word
or one phrase at a time, so you can clearly identify
what increases or decreases your conversion rate.
Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com
Top 5 Ways To Promote Your Affiliate Program
April 25, 2008
Marketing affiliate products can be challenging if you don’t know what to do and how to go about the marketing. There are various methods via which you can get an affiliate product in the face of people. But in this article, we’ll be examining the top five methods that you can use in promoting affiliate products.
1. Marketing to a list.
It is imperative that every marketer build a list. Why? Because the money is in the list. Anything short of that is less than spectacular. Marketing to an “opt-in” list built by you almost always generates lots of money on affiliate products. To do this effectively, all you need to do is create an avenue where you can consistently send your subscribers an email with offers.
The list is about the best source of marketing because the subscribers trust you –if you have been offering high quality information and recommending reputable products- and know that what you offer them is of high value. Remember the “no lesson today” method we talked about in a particular edition, this is where you can utilise the method effectively. You can just decide to take one day off every week to make them these offers.
2. Use Pay per click methods.
Using PPC methods effectively entails just two things: Doing proper keyword research and bidding reasonably. PPC search engines ask you to pay a preset amount for every click you generate. The good thing about using pay per click Programs such as Google Adwords, Yahoo Search Marketing, and MSN Adcenter is you get highly targeted traffic.
Only those who are searching for your products get to see them. For instance, if I am looking for Shoes of size 43 to buy and I type that keyword into the google search bar, I will get results that are tailored towards that search. So, the only listings I will see will be those related to shoes.
Now, if someone –an affiliate of a shoe merchant- places an ad about the various shoes sizes, I will definitely check out his website. If I like what I see, I could decide to buy from him. Do you get the idea? To use this method well, learn how to research your keywords properly so that you won’t run at a loss.
3. Use Ezine and newsletter ads.
Most affiliate programs provide you with material that you can send as solo ad or top sponsor ads. All you need do is buy an adspace in any of the ezines that catch your fancy and have them send the offer to their subscribers.
If your letter is well crafted, [people have been known to make lots of dough from this method. You could also use this method to just generate a flurry of traffic to your landing page where people will sign up for more information or an ecourse that you would have programmed your autoresponder to send out on a daily basis.
In this ecourse, they’ll read the information and then go ahead to visit the recommended link (your affiliate link). That way you could also make lots of sales.
4. Distribute Viral reports.
These are reports that different people can pass on to their friends to read. All you need do is fill it with information that is extremely relevant, include your affiliate links in the reports and have give people the permission to give it away as long as the content is not tampered with. This also generates lots of results not to mention profits as it spreads like wildfire all over the internet.
5. Article Writing.
Write articles that are tailored to the products and services you intend to sell, and post on various article directories. Most article directories have categories for almost anything on the surface of the earth.
From UFOs to Astrology to Wizardry to Xmas Celebrations. Write your articles; create a compelling byline with the affiliate link lading to the destination page. If you want to mask the link, you can either create a redirect or use link shrinking services such as tunyurl.com, snipurl.com, Gentleurl.com.
To test how effective this method is, write just 5 articles on a topic, post in five different article directories then wait to see the results. If you are satisfied with it, then you might want to incorporate it into your overall marketing strategy.
Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com
Blogging- Using Free Blogs To Make Money
March 15, 2008
There are a number of different ways in which you can
use blogs to make money. Some blog owners constantly
put up content-intensive, frequently-updated material;
whereas others simply add a new post every once in a
while. Both models can work reasonably well at
generating revenue.
Let's look at the first model and what is required:
in order to make money with a high quality blog, you
will want to generate most of your traffic through
word of mouth recommendation, rather than through
search engine optimization, which will not give you
any benefits for producing superior material. This
means that you will want to promote your blog through
different avenues.
I personally suggest that you consider two different
avenues: 1) using social bookmarking sites to gain
steam; and 2) promoting on forums.
Doing well with the first option entails creating
something that is legitimately interesting; and then
facilitating its circulation by submitting that page
to social bookmarking sites, such as
http://del.icio.us and http://www.digg.com.
Additionally, on your blog, post a link that brings
users to a social bookmarking site on which they can
vote for your video or whatever it is you created. The
more who vote on your blog, the better that blog post
will rank on the social bookmarking system, increasing
the amount of people who read your blog.
Now, if you prefer to take a different approach – to
create multiple profitable, but low-maintenance blogs
– you can simply create a blog and purchase
information for it. For instance, you could setup a
blog about dieting; and then purchase a set of 15
articles from a ghostwriter. Every 3-4 days, you could
post a new article about dieting. Once you have a blog
running, you can then move to the next one while you
wait for the first to begin getting search again
traffic.
With this method, you will want to get natural search
engine traffic, rather than referred traffic, as the
content you post will be high-quality, but not
anything that will elicit some type of viral effect
from social bookmarking sites.
Furthermore, when generating traffic, you will want
to find ways to recycle it to ensure that your traffic
constantly grows in the future.
Last, you will want to figure out how to monetize
your blog or blogs. You can do this with advertising,
by selling products, or by setting up some type of
subscription. I personally suggest that you leave your
blog unmonetized until you begin to build a regular
base of visitors; however, if you are planning to go
the multiple blog route, you may simply want to throw
up Adsense ads immediately.
Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com
3 Ways To Generate More Profits From Your Subscribers
March 31, 2008.
It is easy to make money from your subscribers. Unfortunately, lots of email marketers are not getting much response.
The number one question asked by most email marketers is “How do I get more response from my lists?”
This question is about the easiest solved. It is just that people are always looking for the harder ways because they think “the harder the technique, the more profits I’ll make”. Wrong. Remember Occam’s razor? You would if you have read the One Minute Millionaire by Robert. G. Allen and Mark Victor Hansen.
It simply states that when you have varying solutions to a problem, the simplest solution is always the best. This is simple isn’t it? But most people think it is not possible. So they keep searching for the wrong solutions.
In this article, I’ll explain three simple steps that will increase the profits you make from your list(s).
1. Provide value. Don’t give your subscribers trash. Provide them with high quality content. The reason they subscribed to you is because you know something they don’t and they want to benefit from that. So, fill their needs.
While it is good to have a guest writer occasionally, let your voice be heard. Let people realise the import of what they are learning from you. Give them YOUR own tips, YOUR own advice. You have experience. Share it with them.
Make sure your content is practical. Think “what do I want them to do after reading this?” Your subscribers should be able to come away from the computer thinking about what you said and the possible applications.
If you keep offering them quality content, you are bound to have them waiting for your next edition. The reason subscribers unsubscribe from any list is because they are not getting any value from the marketer. So make it an important factor in your marketing.
You don’t have to send them emails daily. If you do it biweekly, weekly or monthly and offer high quality content, you are bound to get astonishing results.
2. Check to see if your subscribers get your mails. This can be done though it might entail an amount of work.
Simply send them an email and tell them to hit the reply button if they got the mail. This would give you an idea of how many are getting your mails compared to the number of people you sent it to. The idea behind this is simple.
Most marketers miss out a lot on the email campaigns because their subscribers are not getting their mails and therefore, they cannot make any money.
It is amazing but statistics have shown that about 10% of the total number of people on your list gets your mails. That leaves out 90%! Gross isn’t it?
3. Send offers. Obvious technique; few practitioners.
Marketers are usually scared they will lose their subscribers if they send them offers. Wrong. They subscribed because they felt they could get high value from you and trust you over time. If they can trust you, then it means you can provide them with high quality resources.
Over 90% are not exploring this avenue. So, if you want to increase your income, explore this avenue. This will put you on the top moneymaking 10%.
Let’s recap:
1. Provide value
2. Check to see they got our mails
3. Send them genuine practicable offers.
Practice these three techniques, and you are bound to smile more frequently to the bank.
Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com
The Biggest Mistake My Friend Made When Publishing An Ebook And How You Can Avoid It
March 21, 2008.
Imagine publishing an ebook only to learn that you’re making no
sales, no traffic to your website and no profits.
How depressing will that be…
A while ago my friend, just finished writing and
publishing his new ebook called “How To Be A Good
Retail Worker”. He has no problems with writing an ebook.
He knew how to write, he knew how to organize his
work into a structured way. But he had one problem -
He couldn’t sell it in the end! Why? Because he failed
to see how big the demand was for
information on Retail working work. He didn’t research
before he published his finished ebook. He lost hope and
didn’t have any confidence anymore. He was assuming people
will buy his book and he was hoping that a lot of people were
looking for information about this subject. He failed miserably!
To be frank, without doing your “research” you’ll go no where
with your ebook venture. You’ll be brain dead and you’ll
be like a blind man going no where but the wall in front of him.
Without researching before hand you’ll:
- Waste a lot of your time (and time = money).
- End up having no hope and momentum.
- Wonder if you’re ebook will ever sell or not.
- You’ll need to guess and hope a lot. Hope, hope & hope.
Most people fail to do their research FIRST before they write
their ebook because they think that it will sell good. They
hope in wonders that it’ll sell like the best ebook anyone
has seen. They think that they’ll “get rich overnight”.
Listen, just because you’ve got good knowledge about a certain
topic, it doesn’t mean that it will sell! (Sorry if you
studied ten years on that subject)
To check and see how many people are actually looking for that
topic, search that topic in your favourite search engine
such as Yahoo.com. Just for an example you can search a
topic about “How to make money”. You’ll literally get over
3.7 billion results. Do you think that this “product”
will even sell? Look at the competition it has. The
business sector makes up most of the population of all
subjects.
So my point here is that you need to create a product that
either no one has or create a product better than your
competitors. You can create an ebook based on a niche
market.
If you do your research on the topic of your ebook, you’ll
benefit immensely because:
- You’ll know your competition & how large it is before hand.
- You’ll know if people will even buy your ebook.
- You’ll know how much to sell it for because you can
compare prices with your competitors.
- It’ll save you a massive amount of time.
- You’ll have more confidence in writing the ebook because
you’re absolutely certain that it will be a “winning product”.
There are many tools and resources that offer you to research
hot markets.
Three tools I personally use to find hot markets include:
- Keyword suggestion tools – Such as Overture’s keyword
suggestion tool.
- Hidden tools that not many people make use of –
If you want to find very niche markets try looking at Ebay’s
categories such as Books & Comics > Business > Ebooks.
One other “hidden” tool that not many people us is eBay’s “Pulse”.
This tool will show you the top 10 keywords
searched on ebay. You will find this tool on the homepage,
called “eBay Pulse”.
- Forums – Take a look at the forum that relates to your
topic. If your subject has something to do with weight
loss then search “weight loss forums” in your search
engine. You’ll find a lot of people posting their
questions and problems.
- Surveys & Questionaries - If you have an opt-in list why
don’t you survey your list about the topic? Ask them what
is the biggest problem in __________.
The biggest tip I can give you is to take baby steps. Get
those “small ideas” that you had a long time ago and work
on that first. So then you can make “achievable goals” not
a huge project which would take a lot of time and money.
So if you really want to learn how to sell and profit from y
our ebooks and I’m stressing this out – It is highly
imperative, important & crucial that you do your research
of your market FIRST before you even type/write a single
letter or word on your text editor/notepad. You’ll then
cut the guess work.
Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com
The Real Secrets To Choosing A Great Domain Name
March 17, 2008.
Having trouble choosing a domain name? You'll discover how to choose a great domain name and how to avoid small mistakes which could cost you a lot of time and money.
There are many domain name registrars but I'd highly recommend you register with http://www.namecheap.com. They are the cheapest and most reliable. GoDaddy are popular but once a few people make complaints that you're "spamming" then that domain name will be kept hold by GoDaddy - They have complete control of your domain. This is where Namecheap.com stands out.
From my 3+ years of Internet Marketing experience, here are some of my best tips when choosing a domain name that is easy to remember, effective, catchy and basically - Great!
Your domain name should be your product/service name.
So for example, if your product is called XYZ Killer Secrets then your domain should be xyzkillersecrets.com. That way people will remember your site and product.
Avoid '-' dashes
Unless you have a good reason to use it. It's sometimes not easy to remember sites that have a '-' in them. Tell me, which one would look and sound better - www.xyzkillersecrets.com or www.xyz-killer-secrets.com ? How would you tell your friend face-to-face when they ask what your site is? xyzkillersecrets dot com or xyz DASH killer DASH secrets dot com?
Avoid funny domain extensions
such as .tv, .biz, .cc unless there is a good reason to. You wouldn't use a domain name such as www.xyzkillersecrets.com.au unless that product was meant to be seen by local users of Australia. You'd use .com.au if you have a pizza restaurant such as Jim's Pizza's or something.
Stick with the standard .COM. extension
Everybody knows what .COM is and it is by far the easiest to remember. If the domain that you want is taken with an extension of .COM then choose a different name. There are many combinations you can try out.
Keep it as short and simple
It is difficult to get a short domain name but just a rule of thumb - the shorter the better. The lesser words the better.
Don't put too many 'words' e.g. - www.TheRealSecretsToLosingWeightWhileYouSleep.com. Instead of using that use www.LoseWeightWhileYouSleep.com. Use the key words.
A few example of short and simple domains - OutsourceSecrets.com, UndergroundGiveaway.com.
It's also a good idea to keep it short so when you create your email account it'll look simpler e.g. - greg@gregsmowing.com.
Make it catchy
Be a buddy of POWER WORDS. Power words are words such as "secrets", "killer", "Top", "Amazing". If you want to see a complete list of power words & phrases download my WebCopyWordsThatMakeYouRich.com. You'll get a rich amount of power words & phrases ('swipefiles') so if you're running out of words to use on your domain name then simply use this.
The power of 'uniqueness' & branding.
Uniqueness meaning that if your product was called xyz killer secrets you'd sure want to register for the .COM, .NET, .ORG and all the other popular domain extensions so you're the only person who has that name. It's also useful because if someone went to for example Logos2go.NET but your site was Logos2go.COM then that person would end up at a different site - not yours and you'll probably lose that potential customer.
Use these simple guidelines and you'll avoid making the painful mistakes of choosing the wrong domain. Follow these simple tips and you'll sure make people remember your site and what more -- it'll brand your site.
Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com
How To Create A Killer Opt-in Page In 10 Short & Simple Ways
March 10, 2008.
If you want to build a responsive, targeted and big list then this special step-by-step tutorial is for you.
There are many ways of getting subscribers. If you want to get people to opt-in to your list without hesitation then you need, what we call, a name squeeze page.
Basically a name squeeze page forces the reader to opt-in to "find out more". Find out more about the product, receive a report, a download or whatever.
But, you need to do it the "special way". I've seen so many people do it incorrectly which caused them to only get a 1-2% conversion rate. Which is about one opt-in per 100 visits.
What I'm about to reveal to you will explode your opt-ins by 200%, 300% or even 400%!
This secrets I'm about to reveal to you has been proven to work. If you know how to follow simple step-by-step instructions, then this will be too easy for you.
So without further ado, here it is...
Step 1. Load up your HTML editor.
You may use programs like Office Frontpage, Macromedia Dreamweaver or CoffeeCup HTML Editor available free at http://www.download.com
Step 2. Insert a new table - about 600 pixels wide.
Step 3. Add your attention grabbing headline.
Your headline should have the following characteristics:
At the start and end of the heading it should have quotes (" ")
Red in color.
18-24 pts in size.
Step 4. Add your bold sub-heading.
Your sub-heading should have the following characteristics:
Dark blue in color.
14 pts in size
Step 5. Add a short introduction (a paragraph or two).
You must make the paragraph dramatic. Make the reader feel the pain or desire if they did or didn't have this problem.
Step 6. Add 5-7 short, sharp, bold & salivating bullet points
about what your reader will discover after they opt-in to see your sales letter/download your report.
Step 7. Add your call to action.
Now your reader wants to know what to do next.
This is where you tell them to fill in their first name and primary email address.
Step 8. Copy & Paste the opt-in form.
Go to your autoresponder service/software and copy & paste the HTML code for the subscription box underneath your "call to action".
Also add a note that their email is kept private and will never be used for spam.
Step 9. Upload your name squeeze page files to your web host server
Step 10. Watch your opt-ins soar!
Follow these 10 easy steps and you'll see a big difference in the number of subscribers you receive.
Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com
Secrets To Choosing A Superior Autoresponder
March 5, 2008.
There's so many autoresponders to choose from nowadays isn't there? But what might sound good might not always be the best. Are less than 30% of your emails getting delivered?
Before you even consider paying for an autoreponder, whether it be an autoresponder service or your own software script, you need to know these facts I'm about to reveal to you first.
Firstly, what's an autoresponder?
An autoresponder basically automates much of your email responses. Here's an example...
Have you ever sent an email to a commercial email and got a reply, almost instantly, containing "We've received your email and will respond shortly" ? Well that's what a basic autoresponder does. It only comes handy for a once off reply.
With email marketing and list building we need a special autoresponder called a "sequential autoresponder". A sequential autoresponder can store several, even 100's, of email messages into it's system and each email message can be set to send out each email on predetermined days. Example -
When someone subscribes to "ABC newsletter" they might receive the first email straight away. Then the second in about two days later and another five days later and so on.
So that's what I'm going to get into more depth on with you.
At the end of this short report you'll gain more knowledge on:
The different types of autoresponders you can use
The advantages and disadvantages of each.
Choosing the best autoreponder that's right for you
My personal recommendations
Ok to start off, here are the different types of autoreponders you can use.
Basic autoreponder
I've briefly explained what this type of autoresponder is at the beginning of this report.
This type of autoreponder only allows you to send one autoresponded message. Meaning that if someone were to send an email to your autoresponder enabled email, they'll receive an email instantly and that's it -- no other emails following that.
This is not widely used and will not be much use for you. Why? It doesn't capture the contact's email address. You'll need to add that yourself to the system.
The advantage of the basic autoresponder is that it's quick, easy and free to setup via your web hosting control panel. Only use this if you have a special customer support email address. But be aware that it may become a disturbance to your contacts.
Autoresponder Software
No this isn't the autoresponder software script where you upload it to your own web host. These are actual software just like any other program which you install onto your computer.
One autoresponder software is MailListKing (maillistking.com/)
This is a great tool because it's powerful and gives the admin a lot of control over how it works.
The drawback of it is that it only runs on your computer. Which means if you were out of your home then you won't have access to your list unless you bring your computer with you. Everything is stored onto your computer. What if you wanted to send out an urgent email to your list? What do you do then?
Autoresponder Scripts
This is one of the main types of autoresponder's people use.
Basically you purchase an autoresponder script from somewhere like ecom24.com (the script's called Autoresponder Pro) and you upload and install it onto your own web host server.
The advantages of this type of autoresponder is that you purchase the script once off and can use it as much as you can without worrying about monthly fee's.
It's feature rich and gives you the control you need.
There are numerous issues though when you use this type of autoresponder.
If the script does not include installation then this is a problem to a novice user. They then either have to do it on their own or outsource the work.
Email deliverability is poor. Why? Because you're sending out emails from your own web hosts. So why's this a problem? It's called "blacklists". If by any chance your domain/IP is "blacklisted" then only 30% of your emails will get delivered (typical rate).
Let me explain in more detail. There are many reasons why your IP/domain is blacklisted in the first place.
You're using a shared account or reseller account.
Shared accounts are the most common types of web hosting packages you get. Did you know several other people share that same server and IP with you?
If you go to your email account such as Hotmail and Yahoo mail, you can see a special folder called "Junk Mail". Once there's enough clicks from people that treat it as "junk mail", then that IP will be considered "blacklisted".
On the other hand, if you have your own dedicated IP address then that will reduce the risk of getting your IP address blacklisted but it's still not 100% OK.
Even if you have your own dedicated server, it's very hard to get your IP "whitelisted" (the opposite of blacklisted) from majoy mail servers and ISP's such as AOL.
Autoresponder Services
These types of autoresponder's are services such as EmailAces, Aweber & GetResponse.
You basically pay a subscription fee to use their autoresponder. They maintain and service everything for you.
These companies are dedicated to getting your emails delivered, unlike autoresponder scripts. They do the hard work for you and get as much as 99.4% of your emails delivered to your list. That's exactly what you want.
There's no software or scripts to install. The only hard part is actually setting up the autoresponder which is simple. Create a new account > Name it > Email address > Generate HTML form code. Easy.
The only bad thing about it is that if you want to broadcast an email to your list now then it is placed in a que. A que of other member's emails. It could take half an hour, an hour and sometimes even two hours depending on the load.
It's not as feature-rich as autoreponder scripts and doesn't give you as much control as the scripts.
OK. So those are the four types of autoresponders.
So which one's right for you?
It depends on what type of business you're in. If you're in the Internet Marketing field then cross off the first two types of autoresponder (Basic & Software).
You need a sequential autoresponder. Period. You'll know why in the next few parts of this email marketing series.
Here's my personal recommendation.
If you want to get your emails delivered & don't want to waste time then I'd go straight to Autoresponder services. No doubt about it. It's what I'm using at the moment and believe me, I've tried many autoresponder scripts which ended up in tragedy and horrow. Less than 30% of my emails were delivered. I kept getting emails saying that my email's "bounced". Which of course means that it's blacklisted.
I switched over to Aweber straight away and now I'm getting so much more responses than ever before.
Aweber allows you to backup your list and actually download the list of subscribers to your computer.
EmailAces on the other hand, is owned by Gary Ambrose. He's a well known Internet Marketer and specialises in Email Deliverability. Why's this so great? He understands Internet marketing so he's created an autoresponder that's made exactly for that. He makes sure that your emails get across to your subscribers almost 100% of the time.
If you're on a budget and don't have money for a subscription based autoresponder then you can use autoresponder scripts. But only temporarily. I want to emphasise that. Because once your list(s) grows bigger, you'll find that you're database starts to slow down because of the number of subscribers you have and also email deliverability once again.
If you don't want to waste time installing and maintaining your own autoresponder, I'd highly recommend you go for autoresponder services. Aweber to be precise.
Aweberis responsible for making me over six figures so far this year and I stand by it 100%.
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Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com
Simple Yet Effective List-Building Strategies For Any 'Joe Blow'
March 3, 2008.
In this series called the "Unstoppable List Building Secrets", you'll gain and benefit from my fool-proof list building tips, tactics, strategies and techniques that WORK.
You'll gain more knowledge to:
Start your own list from scratch.
Grow your list. and;
Profit from your own list.
In this first part (Part 1), I'll give you an introduction on list building & how valuable having your own list is worth. If you're SERIOUS about making money online then you need to do build your business the right way.If you want to make $100,000 overnight then this newsletter isn't for you.
If you want to make money online the right way, then you need to treat your business as a business (if you haven't done so). Let me say that again - You need to treat your business as a business. Just like a brick & mortar business, it requires a lot of time, effort and persistence to start noticing results. Take advantage of using the Internet for making money - It doesn't require a lot of investment, not as risky and so many other reasons.
Now, back to list building...
Can I ramble on about how valuable having your own list is?
You can almost write your own pay checks
simply by sending off a promotion or offer to your list. The amount you get depends on numerous reasons such as offer, price, benefits & more. I remember when I wanted a new computer, all I did was send off an email to my list of only 233 (way back) about a great product, woke up the next day to find over $700 worth of orders. The great thing was that the product wasn't even mine, it only took me less than 15 minutes to write a solo email to send off to my list and a few seconds to click the "Submit button" using my autoresponder service.
You can build rapport, credibility & relationships
Once you have targeted people on your list you can consider yourself an expert. As long as you create value for subscribers. There's no use having your own list just to send out offer after offer. You might as well say goodbye to that list. You'll get unsubcriptions faster then you could click your mouse button.
You're able to do Joint-Ventures with your list
What better way than to ask your list who'd like to do a project, promotion, ad swap or whatever with your product?It's fast and easy. You don't have to hunt around the Internet to find people who are in the same niche.
You're able to do valuable surveys
This isn't what you think. It's not one of those people calling you up between 1-5pm about a new service that will cut your phone bills in half. That's not what I'm talking about.
What I'm talking about here is surveying so that YOU KNOW what your subscriber's want, what your subscriber's problems are and what they desire most.
This is a million-dollar marketing tool you can use at your fingertips and it's completely free!
You could offer them an incentive for answering your survey.
Here's a great template you could use as a survey:
"What is your biggest problem about list-building?"
Simple fill in the gaps: "What is your biggest problem about _______________?"
You'll get a ton of responses and these responses are your "answers" to creating your next product. It could be an ebook, a report, an article or even a home-study course!
Can you see how powerful it is now?
I could go on for days & weeks about how having your own list is a goldmine.
So what's my point here? I don't want to "show-off" that I made "this & that" amount of money with my list, I want to show you the true potentialof having your own list and how any Joe Blow could do it. Everyone starts from zero just like I did.
So in the next few weeks you'll discover my strategies for building a list. Not just a list, but a targeted & responsive list.
You'll start seeing results once you've gone through and take action on my tips and strategies.
I want to conclude Part 1 of the "Unstoppable List Building Secrets" series by saying this - If you want to build a solid income online then you need to get serious. STOP buying those "get-rich-quick schemes" that claim they can make you this & that amount of money in less time. Here's a rule of thumb - If it sounds too darn good to be true then it is. I've fallen for many of these and I can smell them from 10 miles away.
To be continued....
Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com
Top 5 Ways To Promote and Market Your Affiliate Program
February 26, 2008.
Marketing affiliate products can be challenging if you don’t know what to do and how to go about the marketing. There are various methods via which you can get an affiliate product in the face of people. But in this article, we’ll be examining the top five methods that you can use in promoting affiliate products.
1. Marketing to a list.
It is imperative that every marketer build a list. Why? Because the money is in the list. Anything short of that is less than spectacular. Marketing to an “opt-in” list built by you almost always generates lots of money on affiliate products. To do this effectively, all you need to do is create an avenue where you can consistently send your subscribers an email with offers.
The list is about the best source of marketing because the subscribers trust you –if you have been offering high quality information and recommending reputable products- and know that what you offer them is of high value. Remember the “no lesson today” method we talked about in a particular edition, this is where you can utilise the method effectively. You can just decide to take one day off every week to make them these offers.
2. Use Pay per click methods.
Using PPC methods effectively entails just two things: Doing proper keyword research and bidding reasonably. PPC search engines ask you to pay a preset amount for every click you generate. The good thing about using pay per click Programs such as Google Adwords, Yahoo Search Marketing, and MSN Adcenter is you get highly targeted traffic.
Only those who are searching for your products get to see them. For instance, if I am looking for Shoes of size 43 to buy and I type that keyword into the google search bar, I will get results that are tailored towards that search. So, the only listings I will see will be those related to shoes.
Now, if someone –an affiliate of a shoe merchant- places an ad about the various shoes sizes, I will definitely check out his website. If I like what I see, I could decide to buy from him. Do you get the idea? To use this method well, learn how to research your keywords properly so that you won’t run at a loss.
3. Use Ezine and newsletter ads.
Most affiliate programs provide you with material that you can send as solo ad or top sponsor ads. All you need do is buy an adspace in any of the ezines that catch your fancy and have them send the offer to their subscribers.
If your letter is well crafted, [people have been known to make lots of dough from this method. You could also use this method to just generate a flurry of traffic to your landing page where people will sign up for more information or an ecourse that you would have programmed your autoresponder to send out on a daily basis.
In this ecourse, they’ll read the information and then go ahead to visit the recommended link (your affiliate link). That way you could also make lots of sales.
4. Distribute Viral reports.
These are reports that different people can pass on to their friends to read. All you need do is fill it with information that is extremely relevant, include your affiliate links in the reports and have give people the permission to give it away as long as the content is not tampered with. This also generates lots of results not to mention profits as it spreads like wildfire all over the internet.
5. Article Writing.
Write articles that are tailored to the products and services you intend to sell, and post on various article directories. Most article directories have categories for almost anything on the surface of the earth.
From UFOs to Astrology to Wizardry to Xmas Celebrations. Write your articles; create a compelling byline with the affiliate link lading to the destination page. If you want to mask the link, you can either create a redirect or use link shrinking services such as tunyurl.com, snipurl.com, Gentleurl.com.
To test how effective this method is, write just 5 articles on a topic, post in five different article directories then wait to see the results. If you are satisfied with it, then you might want to incorporate it into your overall marketing strategy.
Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com
7 Powerful Ways To Drive Traffic To Your Site
February 25, 2008.
Generating traffic to your site means more chances of generating sales, leads and interests. There are multiple ways of driving traffic to your site. Some work and some don't.Before I reveal to you the 7 ways to generate traffic to your site, you need to know the fundamentals of generating traffic to your website first.
Basically, there are 3 types of traffic routes you can use.
The first is to buy traffic
Buying traffic includes pay-per-click such as Google Adwords, Overture & Miva. You can obviously place your ad on other peoples newsletters such as the Unstoppable Marketing newsletter for a small price between $5-$20 depending on where it’s located.
The second way is to D.I.Y (Do It Yourself).
This involves writing up your own articles and posting them to article directories such as ezinearticles.com & articlecity.com, setting up your own affiliate program and more.
The third fundamental is by borrowing traffic.
There’s no better way than to leverage your efforts with somebody else’s traffic. You can place your ad on someone else’s ezine/newsletter that’s related to your business.
Those are the 3 fundamentals you should know before going ahead.
Now let’s look at the 7 ways to generate unstoppable traffic 24/7.
Get involved with the community – Post on hyper-active forums & boards that relate to your market Why do this? Because your signature is added to all your posts and readers can click on the link which directs them to your site. Basically, we want to make the most out of signature files. Not only on forums & boards but to your emails as well. Here’s an example of a signature file I use:
Here for your success,
Aurelius Tjin
Sign-up for the Unstoppable Marketing newsletter now...
==> http://www.AureliusTjin.com
Some popular Internet marketing forums:
http://www.im4newbies.com/forum/
http://warriorforum.com/forum/
Pay for instant traffic using Google Adwords(r).
Adwords(r) are those little classified ads that you see on the right hand site when you search for something. You only pay if someone clicks on your ad.
Your ad will appear on Google's search in about 10-15 minutes time. It’s the fastest way you can generate targeted leads. You could also try Overture.com and Miva.com. But I'd highly recommend using Adwords - because of numerous reasons. There's enough information about Google Adwords out there.
Create your own blog
Get a free blog at blogger.com or Wordpress.org. Post content & keyword rich articles on your blog. Search engines love content. It’s best to have ‘original’ content rather then an articles that’s been posted to hundreds if not thousands of other sites. It also brings back news readers who regularly read your blog.
Use eBay as a traffic machine
Go to Alexa.com > Traffic rankings and search for ‘ebay.com’ and take a look at what ebay.com is ranked. As I write this report it’s ranked 9th in the world!
Here’s an example of how to generate traffic using eBay...
Grab a hot resell rights ebook you have in your collection.
Create a small txt file using notepad and add some information about your business and of course yourself.
Save it as “Bonus.txt” and include this small txt file with the resell rights ebook.
Now, what happens? You’ve got yourself a little viral machine going around to a highly targeted crowd. Remember, it’s a resell rights product so you can resell it to John Smith. John has the rights to resell it to other people as well. If he gave it out for free to his 10,000 list then how powerful would that be? It's create a massive viral effect, as long as the small “bonus.txt” file is included.
You could use alternative file formats such as .HTML or even better .PDF which appears to have more value. I have a video tutorial product called MyViralGenerator that’s purely dedicated to just this one idea i.e. – using eBay to drive traffic to your site.
Write & Submit Articles
You can either write one yourself or outsource it from elance.com or rentacoder.com if you hate writing!. Typically, I content-rich article consists of 400-700 words.
Post your article(s) to article directories such as EzineArticles.com and ArticleCity.com.
How does it bring in traffic?
Most articles include a ‘resource’ box at the bottom of the article where you can write a small paragraph about the publisher. This is your where you tell them to go. If your article was informative to the reader they will most likely click on the link in your resource box. You need to make them go somewhere after they’ve read so that’s how it works. But that’s not all. Most articles are free to pass along as long as the resource box remains intact. Can you see where it’s going now?
I did a test last year to see if it really works. About a month later I searched my name and I was shocked to see how many sites added my article to there site!
Here's a sample of a resource box you can copy:
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Aurelius is owner and author of WebCopyWordsThatMakeYouRich.com.
A FREE ebook and a huge list of power words & phrases you can use now on your web copy to increase sales today. Simply go to http://www.WebCopyWordsThatMakeYouRich.com/instant.htm
and download your free ebook to get started with your power word list building today.
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Post comments on other peoples blogs
What better way than to post feedback on blogs that are related to your niche? Not just any blog, but a blog that dedicated to "Dog shampoos" or "Building your list".
First find blogs that generate a lot of traffic.
Second, make sure it includes content-rich posts. What does this do? Search engine love content so this will bring the person searching for your niche to that blog and thus seeing your comment.
It only takes a few seconds to do.
Joint Ventures
I saved this for last and I love it. Why? It’s helped one of my sites rank 507 in the world in less than 24 hours and the site is not at a consistent 10,700. If your site is under 100,000 that’s typically good.
Exchange links or ads with your JV’s. You place your link on their site, ezine or newsletter, and they place their ad on yours. It’s not hard to find JV’s. All you need to do is have a plan that’ll work both ways (a win/win), and never be afraid to ask. If you get rejected then so what. What if that person said yes? That would mean an extra 1,000, 10,000 or even 100,000 hits to your site. It’s all in the numbers game.
Applying just one of these methods to your business will increase traffic. Applying just an extra method is like a butterfly effect. The small things you do that make a dramatic difference overtime.
When you apply all of the 7 techniques, you will get an Unstoppable flow of traffic consistently coming in -- which in turn brings you sales, subscribers, leads, better page rank or whatever you wanted...
Visit Aurelius Tjin's Official Profits Blog at: http://www.UnstoppableInternetMarketing.com
